Information Architecture is a science of organization. The Blocklevel motto is “Let every element be true to itself”. That means I focus on clarity of purpose and intent. By working closely with the users of a product, I create organizational structures that meet user needs.
Information Design is the practical application of Information Architecture. Blocklevel creates web and application interfaces built around the user, incorporating solid Information Architecture principles.
To make sure the Information Architecture and Information Design work in the real world, usability studies are performed throughout the entire design and development process. Observing user behavior early in the project allows for a better product, faster.